FedFit
Personalized health plans that end at the checkout, not in a notes app.
- From kickoff to App Store
- 12 WKS
- From meal plan to grocery cart
- 1 TAP
- Of beta users ordered groceries in week one
- 64%
FedFit’s founders had a sharp insight: people rarely quit a diet while planning it, they quit in the grocery aisle. Every app they tried handed users a meal plan and walked away. They needed an MVP that proved the whole loop (plan, shop, cook, train) to early users and investors, without spending their pre-seed runway on features nobody had asked for yet.
We scoped the MVP around one promise: a plan you can act on in a single tap. A short onboarding captures goals, diet preferences and training level. The plan engine builds a week of meals and workouts, then rolls every ingredient into one Instacart cart. An AI assistant handles the “can I swap this?” moments and adjusts the plan in context.
- 01
Personal plans
Meals, calorie targets and 2 to 4 week training programs built from each user’s goals.
- 02
Instacart ordering
The week’s ingredients merged, deduplicated and sent to checkout in one cart.
- 03
AI assistant
Swaps meals, explains exercises and rebalances the plan when life gets in the way.
- 04
Exercise library
Search by muscle group, with reps, sets and form cues for every movement.
We came in with a forty page feature doc. They helped us find the three things that actually mattered, and we launched with exactly those.
